In my current role, I lead cross-functional initiatives and collaborate closely with senior executives to shape the visionary future of Erica, Bank of America's cutting-edge virtual assistant.
Promoting design consistency across 600+ projects.
I incorporate animations to my projects when they add value.
Partnered with top executives to define and drive the UX strategy for the app's North Star vision.
Led a team of 8 to rebuild Erica, the AI financial assistant, from the ground up for a new mobile platform. Implemented 26 new features, resulting in 30K active users and 130K+ interactions within 3 months of launch.
Partnered with top executives to define and drive the UX strategy for the app's North Star vision, integrating key projects into the team’s roadmap.
Standardized the conversational patterns and reduced repetitive interactions by 28%.
Streamlined the design process with workshops and standardized templates, enabling team scalability and growth.
Allowed customers to chat with live agents via smart routing
and intent identification, with over 100K complete chats each month.
Provided proactive and reactive insights based on user’s spending pattern
Enhanced inquiries relating to fraud, dispute, and money holds
Built and managed the team's Design System, promoting design consistency across 600+ projects.
Redesigned Erica's UI to establish a cohesive design language with the mobile app
Created new visual components and contributed to the
enterprise design system
Audited and standardized existing design components
